Is your Google profile working for you?

How to set up your profile

1. Search your business name on Google Maps. If a listing already exists, choose "Own this business?" to claim it instead of making a new one.
2. Go to google.com/business and sign in with a Google account you'll keep, ideally your business email.
3. Enter your business name exactly as it appears on your sign, and pick the category that best fits what you do.
4. Add your address if customers visit you. If you go to them, hide your address and list the towns you serve.
5. Add your phone number and website, then verify your business. Google may ask for a short video, a call or text, an email, or a postcard.
6. Once verified, add your hours, services, a short description, and at least 5 real photos.

Setup takes about 30 minutes once you have your details and photos ready. Verification can take a few days.

What to fix first

Your 15-minute monthly routine

Once a month is enough for most small businesses. Search your business name on Google while signed in to edit your profile from the results.

• Reply to new reviews
• Add 2 or 3 new photos
• Check your hours, phone, and website link
• Add holiday hours ahead of time
• Approve or reject suggested edits
• Answer new questions