Alexandria Cuellar

Hi, I'm Alexandria. Let's make technology work for you.

I founded Auva Studio to help small businesses, startups, nonprofits, and growing teams make confident technology decisions, starting with your goals. I help with websites, automation and AI, project management, and AR, VR, and game production.

Founder of Auva Studio, based in the Mid-Hudson Valley

20+ years of making technology work for people.

I spent nearly two decades as a developer behind newspaper websites and web apps, from the Times Herald-Record to more than 150 daily newspapers now owned by USA TODAY Co. Since 2023 I've worked as a technical project manager, managing 14+ VR experiences and mobile games for indie game studios. I've built in Meta Horizon Worlds for years and I'm part of Meta Horizon Start and the Meta Horizon Creator Program. Because my background is in both software development and project management, I understand how the technology works and build plans teams can actually keep up with. Now I bring that experience to businesses that need a website, want more from the tools they have, or are curious about AI and emerging technology.

Tools I work with. Projects: Jira, Trello, Notion, ClickUp, and Zapier. AR, VR, and games: Unity, Meta Quest, Meta glasses, Meta Horizon, and AR in the browser. AI: ChatGPT, Claude, Gemini, and Meta AI.

20+years in software and digital technology
14+VR experiences and mobile games
Nearly 20years building websites and web apps for newspapers

Why I started Auva Studio.

Technology keeps changing, and AI, AR, and VR are changing it faster than ever. I started Auva Studio to put my decades of experience to work for small businesses, startups, nonprofits, and growing teams: to help you stay ahead of those changes and make technology work for you. I use AI tools in my own work, and I'm eager to show you how they can help you too.

How I work.

You work with me directly, from the first call to handover.

  • Start with the problem

    Technology should make something clearer, easier, or more reliable.

  • Fit your business

    Your goals, budget, and systems shape every recommendation.

  • Keep it simple

    The simplest solution that does the job well.

  • Leave you confident

    Clear explanations and systems you can maintain.

What people say about working with me.

“She expertly managed our Agile workflow, tracked deliverables, and ensured our team stayed focused, aligned, and on schedule.”
Juliann StainbrookCEO, hyLite Studios
“Alexandria has a gift for balancing structure with flexibility. She communicates clearly, anticipates challenges, follows through on commitments, and creates accountability without adding unnecessary bureaucracy.”
Aaron SorrelsCEO, The Soapstone Comedy Club (a VR comedy experience)
“She was always super organized, dependable, and really good at keeping everything moving in the right direction.”
Matthew UdyCEO, Flip Key Studios

Rooted in the Hudson Valley.

I'm based in the Mid-Hudson Valley and work with businesses and organizations across the Hudson Valley, New York City, and anywhere in the US. When I'm not working, you'll find me on long walks with my dog, Midna.

  • Bear Mountain Bridge over the Hudson River in autumn
    Bear Mountain Bridge
  • Brick storefronts and a sidewalk café on Broadway in Nyack
    Nyack
  • Mohonk Mountain House above Lake Mohonk in fall color
    Mohonk, New Paltz
  • Central Park Mall lined with autumn trees and lamps
    Central Park, New York City

Bring me a problem, project, or idea.

From a new website to a tool, automation, or AI question, or an AR, VR, or game project, I'll suggest the right next step.